South East Property Buying Guide
About the South East
The region is famous for its striking chalk cliffs, exciting cities, bustling seaside towns and swathes of open countryside. London technically lies within the South East, but is a region of its own. Other major cities include Reading, which enjoys superb links to the capital, and coastal hotspots like Southampton and Portsmouth.
The South East is also home to an array of beauty spots, like the South Downs, Kent Downs, Chiltern Hills and High Weald, not to mention the iconic White Cliffs of Dover.
Whether you’re looking for advice on choosing areas or the latest investment opportunities, our buying guide for South East England is here to help.
South East property market prices & trends
The UK House Price Index shows the South East property market saw a similar growth as the average across the rest of England in 2022. Property prices in the South East rose by around 13% between 2020 and 2023.
The South East has the second-highest average house prices of all English regions, behind Greater London. East Sussex showed the most significant increase in demand, with property values rising by 16% from 2020. Buckinghamshire (15%), Kent (14%) and the Isle of Wight (14%) followed closely.
Our latest offers could help you get on the property ladder faster, no matter if you’re a first-time or second-time buyer, upsizer or downsizer, or you’re adding a new property to your nationwide portfolio.
Best investment areas in the South East
Luton has grown in popularity among London commuters, with trains into the capital taking as little as 25 minutes. Property prices rose by 11% between 2020 and 2023, but many affordable properties still make this city an exciting hotspot for investors.
Bracknell and Oxford also featured in the top five, thanks to their fantastic amenities, historic landmarks and cultural sights. Oxford University’s global reputation attracts millions of visitors yearly, increasing property values.
Southampton is also an excellent place to buy, thanks to its employment rates, business start-ups and the city’s large student population.
The most sought-after property areas in the South East
The South East has always played a vital role in the strength of the UK’s property market. Whether you want to live in a bustling city, coast or countryside, there are many desirable areas to explore across the region.
Oxford has a lofty global reputation for its heritage, culture and outstanding institution. It’s one of the most famous cities in the South East, which explains why properties in Oxford are always in high demand.
Farnham is an attractive town in Surrey with a strong property market, considered one of the best places to live in the South East. Near the South Downs and Surrey Hills, trains into London take less than an hour.
A thriving tech hub, Bracknell is a favourite among commuters and families thanks to the wealth of attractions and transport links. It's nicknamed the ‘UK's Silicon Valley’ with excellent career opportunities in the area.
Best places to move with your family in the South East
The South East has something for every family. Whether you want to raise your children by the beach or look at cities for family life in the South East, choosing a family home is easy with David Wilson Homes.
Windsor is home to England’s most famous castle and boasts spectacular open countryside and various unique activities. It’s steeped in history and royal traditions, making it perfect for family living.
A historic village on the outskirts of Milton Keynes, Broughton offers superb access to the M1. Children will love days out at Gulliver’s Land theme park.
Ofsted rankings of best schools in the South East
|Date of Inspection
|Godalming Junior School
|St Dominic’s School
|Ash Grange Nursery and Primary School
|Farncombe Church of England Infant School
|New Forest School
|Ash Manor School
Best places to move to be close to nature in the South East
The South East has some of the UK’s most breathtaking natural landscapes, from rolling hills to spectacular coastal scenery. Find out where to move to be close to nature.
A UNESCO World Heritage Site, Canterbury is a cathedral city in Kent. It’s surrounded by nature reserves like Blean Woods and Stodmarsh, close to the Kent Downs and within striking distance of seaside towns.
A beautiful city packed with culture, Chichester Harbour is a designated Area of Outstanding Natural Beauty. Close to beaches, Chichester is on the edge of the South Downs, midway between Worthing and Portsmouth.
A stone’s throw from Portsmouth, this charming spot enjoys plenty of Blue Flag beaches. While it’s a popular location for watersports, Hayling Island is also ideal for countryside walks or cycling excursions.
Buying in South East’s towns & cities
If you consider transport links to London among your priorities, many areas are conveniently on the edge of the capital. This includes locations close to the M25 motorway, which circles the outskirts of Greater London.
The M25 branches off to the M1, M3, M4, M20 and M23, all connecting parts of the South East to London. Rail services are also convenient. Transport for the South East aims to help the region be the world leader in sustainable economic growth by 2050.